Gretchen Kalthoff is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies. Connect with her on LinkedIn and Twitter.

Healthcare Marketing

Hospitals, doctors, and physicians all understand the importance of patient engagement, and health app development is quickly becoming one of the key tools to drive and strengthen patient-provider relationships. Mobile health (mHealth) apps and tools are assisting patients to become ...

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