Healthcare Marketing
What to look for in healthcare web design

What to look for in healthcare web design

A lot has been said about the need for healthcare businesses to be promoted online where the playing field is more level and where everyone can do a ton of marketing without spending too much. What also needs to be pointed out is that the first step in all of this needs to be the perfectly designed website. So, regardless of whether you are having your first website made for you or if you are looking to upgrade on your website from the 1990s, here are some things that you should be looking for and keep in mind when hiring a web design agency or individual to help you.

Look for someone with experience

webdesign Not all web design agencies are good at the same stuff. Some of them are more experienced in designing commercial websites while some are better at designing artistic websites where the looks are everything. Some of them might have experience in designing healthcare websites and these are the people that you should be looking for.

If you cannot find someone with sufficient experience in this, it is important that you can sit down with them and explain to them what you need them to do and what you are expecting from the website. If they are staring blankly at you while you explain, it is perhaps better to look further.

Know what you need

Not all healthcare websites are the same. Some people need more of a presentation of their healthcare business than anything else. This is where an appearance-heavy website will do the trick and where its aesthetical appeal will be the most prominent aspect. Other healthcare websites will need to be much more functional, with fully-functioning chat features, perhaps even a video-conferencing option. Perhaps your healthcare website will be commercial in nature, meaning that you will sell stuff directly on the website. This will greatly influence the web design of your new website.

Keep it toned down

In general, you will want to keep things as simple and clear with your healthcare website as possible. You have nothing to gain by using 14 colors on every page and by including a ton of different fonts per page. In fact, this will make your healthcare business look unserious and trivial. The safest bet is to go with the color white, with a bit of blue or perhaps green thrown in for that “healthcare look”. Also, keep the fonts somber.

Keep it simple

No one comes to healthcare sites looking to have fun. People are there because they have a need which is often quite serious and they have no time to waste on intricate menus, useless features and design that will have them running in circles. A healthcare website needs to be laid out very logically and everything needs to be where the average person would expect it to be. Also, everything needs to be accessible with a click or two.

Make it mobile-friendly

With the increasing number of people who are using their mobile devices to access the web, it is absolute insanity not to make your new healthcare website mobile friendly. People need to be able to access all the functions on their mobile devices and they need to have access to all parts of the websites. You should never limit them to just one portion of the website. Mobile internet users are the future and you cannot stay in the past.

Leana Thorne

Leana Thorne

Leana Thorne is a tech blogger who has contributed to innumerable websites from the niche. This article was written in collaboration with experts from Infinity Technologies, a web design firm from Australia.

Leana Thorne

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