Healthcare Marketing
Unmasking the Truth behind Search Engine Optimization (SEO)

Unmasking the Truth behind Search Engine Optimization (SEO)

Are you tired of trying all the formulas handed to you by supposedly a search engine guru? It may work for some, but you need to understand what SEO is really about. Only after this will you be able to pinpoint the right cost-effective online marketing strategy for your business. Making your site belong to the top-ranked pages of Google is not as easy as applying every bit of information you have read on the Internet.

Carefully Choose Your SEO Strategy

You may already know this, but the world is overwhelmed with companies who supposedly can get you to Google’s first page, and do it for next to nothing.

You may have already fallen for this. You may have been promised that a company could get you to the top of the search engines. Heck they may even have offered a guarantee! How can you lose, right?  There’s actually many ways you can lose.

A company that offers guarantees such as first page, first position should definitely be one that you should reconsider. If they are already, even before they have started any work, going against Google by offering a guarantee, imagine what they will do once they start work on your project. Do you think they will be following the best practices that search engines want to see? Most likely not.

It most likely won’t not be long before search engines flag your site as a fraud. If this happens, you could be gone from the search results. How would that affect your business?

There are ethical, and ‘white-hat’ ways you can achieve your goals though. You should make sure, though, that you have the patience, more patience, and the most patience to achieve the ranking that you have been dreaming of.

What Matters Most

It isn’t uncommon for SEO companies to say that they can get you to the front page of Google in a very short period of time. Why wait for a long time if you can do it right away? Sounds like a valid point. But we cannot be dogmatic about the things that we have seen. It is true that belonging to the top-ranked pages can only take a few days to a week. But, there is a big but after this statement. It will only take a few days if you have all the means to meet the requirements needed to be recognized by the search engine as a webpage worthy to be displayed in the top searches.

The requirements involve a carefully picked team that will help you through this endeavor. Today, SEO is not a mere posting of articles with plenty of keywords in them. It isn’t simply seeing who can get more backlinks from other sites.

Search engines know better than that now. What matters most these days is the content of an entry, the information that it can share to the readers, the value that they can get from it, and if they find what they expect and what they are looking for in the page. SEO is not about being on top for a day or a week, but more about creating a backbone that will make your presence linger not only on the Internet, but on other media as well. Imagine what it can do to your sales if a paper features your business right next to the big players in the industry.

Related Posts

Comments are closed.

Podcast Artwork
Listen to the most recent podcast episode!

Recommended Podcast